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Writing

Working in public.

Two lanes. One documents a full BA project, end to end. The other fills as the builds land.

Lane one · The BA series

The FNOL AI Triage System — 32 posts, end to end.

A fictional Canadian insurer is drowning in claims intake and wants AI in the workflow. I'm the analyst. Business case, process maps, requirements, prototype, testing, launch — the thinking behind the templates, not just the templates.

Series in progress · new posts added as they publish

Lane two · Field notes

Notes from real fixes.

Short, honest write-ups from the founding builds: what was leaking, what fixed it, and what it changed. No theory — receipts.

The first note is being earned right now.

Field notes only exist when the work does — and the first founding builds are underway. When a business stops losing jobs to missed calls, the story lands here, with the client's permission and their numbers. If you'd like your business to be one of them, the offer page is the door.

Read the free website offer

Reading is free. So is the call.

If any of this sounds like your business, thirty minutes will tell us both whether I can help.