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About

The translator between your business and the tech.

Engineer by training. Analyst by trade. Five years, 80+ businesses. I sit between the owner and the build, so nothing gets lost and nobody sells you what you don't need.

Tobi Olu-Awakan
The short version

A career that wasn't a straight line.

Engineering taught me how systems fail. Analysis taught me what people actually need. Eighty businesses taught me the pattern: most don't have a tech problem. They have a leak.

Finding it is the skill. The website and the automation are just tools. That's why the consultation comes first.

I'm in Ottawa, working across Canada. One case study at a time, in public.


How I work

Four things you can hold me to.

Plain answers

No jargon, ever. If I can't say it simply, I don't understand it yet.

You own everything

Sites, domains, systems. Handed over, in writing.

Scoped before started

One page: what gets done, what it costs. Agreed before work starts.

Honest about fit

If I'm not the right fit, I'll say so on the first call.


For recruiters & the curious

The full record.

Roles, projects, and the technical work — including a business-analysis project I'm documenting in public, end to end. It lives on its own page so this one can stay about you.

Now · Ottawa

Working full-time, and taking on select founding clients and consulting work across Canada.

Trade · analysis

Business analyst by profession — requirements, process, and research work for universities and a global SaaS product.

Training · engineering

Electrical engineering — where I learned that every system fails at its weakest connection. Businesses too.

Record · 80+ clients

Five years of freelance work with a 100% success score. The groundwork under this practice.

Enough about me. Your business:

Thirty minutes, no pitch. You'll leave with something useful either way.