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Case studies

The problem. What I did. What changed.

Every practice I launch ends the same way: problem, work, result, in the client's words. Your result becomes my proof.

The Ottawa River from Major’s Hill
felicitaovadje.com
The website built for Felicita Ovadje, Canadian immigration lawyer
Felicita Ovadje · Immigration Law · Calgary

A practice that had to win trust on the first visit

Problem

A growing immigration practice with no online presence. Prospective clients, often anxious and comparing lawyers, had nowhere to build trust. Intake arrived scattered across calls, emails, and DMs.

Built

Designed and launched a full site end to end: structured client intake, online invoice payments, consultation booking, newsletter, professional email, and the groundwork to be found on Google.

Changed

The practice now has a front door that works while she sleeps. Inquiries arrive structured and ready to act on, payments happen online, and first impressions are handled before the first call.

Designed to win trust on the first visit, because in immigration law the first visit is the whole game.

Design brief for the build · client testimonial coming here
Live siteIntake & paymentsBookingFound on Google
Visit the live site
The shelf

Built before the trophies. On purpose.

These slots belong to the five founding practices. Each one documented here.

Case Study · 02

Reserved for a founding practice. An immigration lawyer going solo in Ontario, currently doing intake by hand.

Case Study · 03

Reserved. The format never changes: the problem, what I did, what changed, with numbers where the client will share them.

Case Study · 04

This one could be yours. Five founding spots at $2,500, then the price goes to $5,000.


Before the case studies

Five years of groundwork.

This practice is new. The experience behind it isn't.

0+ clients

Across tech, retail, and professional services, five years of freelance and consulting work with a 100% success score on Upwork.

Process work

Mapping how businesses run, writing down what fixes need, and making sure what gets built matches what was actually wanted.

Research & data

Market research and reporting that leadership teams used to approve new programs and make real decisions.

Automation builds

Manual workflows, reporting, lead capture, follow-up, rebuilt to run themselves, documented for the teams that own them.

The next case study could be yours.

A practice that opens properly. Your story on this page.