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Case studies

The problem. What I did. What changed.

Every engagement ends the same way: problem, work, result, in the client's words. Your result becomes my proof.

The website built for Felicita Ovadje, Canadian immigration lawyer — hero section
Felicita Ovadje · Immigration Law · Calgary

A practice that had to win trust on the first visit

Problem

A growing immigration practice with no online presence. Prospective clients — often anxious, often comparing lawyers — had nowhere to build trust, and intake arrived scattered across calls, emails, and DMs.

What I did

Designed and launched a full site end to end: structured client intake, online invoice payments, consultation booking, newsletter, professional email, and the groundwork to be found on Google.

What changed

The practice now has a front door that works while she sleeps — inquiries arrive structured and ready to act on, payments happen online, and first impressions are handled before the first call.

Designed to win trust on the first visit — because in immigration law, the first visit is the whole game.

Design brief for the build · client testimonial coming here
Live site Intake & payments Booking Found on Google
Visit the live site
The shelf

Built before the trophies. On purpose.

These slots belong to founding clients. Two builds a month, documented here.

Case Study · 02

Reserved for a founding client. A trades business, a clinic, a firm — somewhere in Canada, currently losing jobs to a broken front door.

Case Study · 03

Reserved. The format never changes: the problem, what I did, what changed — with numbers where the client will share them.

Case Study · 04

This one could be yours. Two founding builds a month, free, while slots last.


Before the case studies

Five years of groundwork.

This practice is new. The experience behind it isn't.

0+ clients

Across tech, retail, and professional services — five years of freelance and consulting work with a 100% success score on Upwork.

Process work

Mapping how businesses run, writing down what fixes need, and making sure what gets built matches what was actually wanted.

Research & data

Market research and reporting that leadership teams used to approve new programs and make real decisions.

Automation builds

Manual workflows — reporting, lead capture, follow-up — rebuilt to run themselves, documented for the teams that own them.

The next case study could be yours.

A free build. A better business. Your story on this page.