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About me

Tobi
Olu-Awakan

What do you get when you mix an Electrical Engineer, Business Analyst, and Business Development Specialist? A professional who speaks executive lingo, works fluently with technical teams, and understands what users actually want.

My career hasn't been a straight line — and that's my biggest advantage. I take ambiguous goals from leadership and turn them into concrete, deployable outcomes, whether that's a spec for engineering, a research brief, or a finished website.

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Tobi Olu-Awakan
Available for consulting
Building
Not just managing
I prototype with n8n, SQL, and LLMs to validate ideas fast.
Solving
Not just shipping
Whether automating a CRM flow or building a RAG system, I focus on ROI.
Requirements
That stick
I document and validate so nothing gets lost between boardroom and dev team.
Execution
Whatever it takes
If I don't know the tool, I learn it. If the API is broken, I debug it.
Experience

Where I've worked.

2025
University of Calgary
School of Public Policy
Business Analyst & Project Assistant
  • Facilitated requirements elicitation workshops with 5+ stakeholders across 3 program streams. Documented outputs as business requirements, use cases, and process models.
  • Produced 6+ executive reports within an Agile-style iterative cycle, refined through structured stakeholder feedback loops.
  • Built demand forecasts for 2 program streams — presented as a BRD-style brief to senior leadership and the school board.
  • Applied root cause analysis to workforce misalignments with Nanos Research. Findings endorsed by senior leadership.
2025
University of Calgary
Continuing Education
Market Research Coordinator
  • Built 4+ Power BI dashboards presenting labour market data to academic leadership. Findings directly supported 2 new program approvals.
  • Used Lightcast to analyse labour market data across 5+ career clusters.
  • Translated findings into structured briefs that fed into business requirements for 3 new program proposals.
  • Presented research findings to 3+ senior stakeholder groups as the analytical lead in cross-departmental review meetings.
2023–2024
AdsPower
SaaS · Hong Kong
Product Analyst & Documentation Specialist
  • Wrote requirements documents, process maps, and functional specs across a 2M+ global user base.
  • Built real-time Power BI and Google Analytics dashboards — saving the team hours of manual reporting weekly.
  • Drove 100K+ new users through a data-driven acquisition strategy. Increased organic traffic by 25%.
  • Aligned product, development, and marketing teams on requirements across multiple product launches.
2020–2023
Upwork
Freelance
Freelance Business Analyst & Technical Writer
  • Worked with 80+ clients across tech, SaaS, retail, and small business. Maintained a 100% Job Success Score.
  • Delivered SOPs, requirements documents, onboarding materials, and API documentation.
  • Earned $80K+ in freelance revenue. Recognised by clients as collaborative, committed to quality, and reliable.
Toolkit

Skills & tools.

BA Fundamentals
Requirements ElicitationBRDGap AnalysisUse CasesUser StoriesFunctional SpecsProcess MappingUATRoot Cause AnalysisAcceptance CriteriaRequirements Traceability
Analysis & Reporting
Power BISQLTableauMicrosoft VisioGoogle AnalyticsLightcastKPI TrackingCost-Benefit AnalysisLabour Market Analysis
AI & Automation
n8nFlowiseLLMsPrompt EngineeringREST APIsWorkflow Design
Delivery
Agile / ScrumWaterfallSDLCChange ManagementADKAR ModelJiraConfluenceAsanaSharePointMicrosoft 365
Other tools
HubSpotSEMrushNotionLightcast
Education

Credentials.

PG Diploma — Business Analysis, Analytics & Intelligence
University of Calgary
2025
Certificate — BI & Analytics
University of Calgary
2025
Certificate — IT Fundamentals
University of Calgary
2025
Certificate — Frontline Leaders
University of Calgary
2025
BSc — Electrical & Electronics Engineering
Obafemi Awolowo University
2022

Want to work together?

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